Google Analytics | A/B Testing | HotJar | Google Ads | Meta Ads | GA4 | Google Sheets | Search Ads | Shopping Ads | Display Ads | Facebook Ads | Instagram Ads | Shopify | WooCommerce | Google Tag Manager | UTM Tracking | Clarity
• Plan, execute, and optimize high-performance paid campaigns on Google Ads (Search, Shopping, Display) and Meta Ads (Facebook & Instagram).
• Drive and manage monthly sales targets while keeping ROAS under control.
• Track and analyze campaign performance via Google Analytics, deriving actionable insights.
• Perform deep analysis using Google Sheets—including pivots, formulas, dashboards—for performance reporting.
• Work collaboratively with the creative team to test and iterate ad creatives and messaging.
• Monitor key metrics daily (CPA, CTR, ROAS, Conversion Rate, Bounce Rate, etc.) and take corrective actions quickly.
• Conduct competitor and market analysis to stay ahead of trends.
• Contribute to audience building and funnel strategies tailored for eCommerce D2C sales.
• Proven track record of scaling sales via Google Ads and Meta Ads.
• Sharp analytical mind, an obsession with data, and the ability to drive revenue while maintaining ROAS.
• Minimum 2+ years of hands-on experience managing performance campaigns on Google Ads and Meta Ads.
• Strong command of Google Analytics (GA4) for traffic, attribution, and funnel analysis.
• Proficient in Google Sheets (advanced formulas, data visualization, dashboards).
• Excellent understanding of eCommerce conversion funnels, A/B testing, and pixel/tracking setups.
• Proven track record of managing budgets and driving consistent month-on-month sales growth.
• Data-driven mindset with attention to detail and ability to work independently.
• Experience with Shopify, WooCommerce, or other eCommerce platforms.
• Knowledge of tools like Google Tag Manager, UTM tracking, Hotjar, or Clarity.
• Familiarity with email and retention marketing strategies is a bonus.