JavaScript | Git | A/B Testing | Figma | Shopify | Liquid | HTML | CSS | Shopify Admin API | Shopify Storefront API | Shopify Webhooks | Shopify Functions | Shopify CLI | GA4 | Meta CAPI | JSON-LD | Core Web Vitals | SEO | D2C E-commerce | PDP Development | Hydrogen | Shopify Plus | Shopify Markets
• Own the Shopify theme end to end including Liquid, JSON templates, sections, blocks and metaobjects
• Optimize Core Web Vitals on mobile and ensure high conversion performance
• Build and ship conversion-critical experiences including size-selector, expandable-sole explainer and size-chart
• Build and instrument A/B tests on PDP, collection and cart pages
• Implement analytics and event tracking including GA4, Meta CAPI, server-side tagging and consent handling
• Evaluate, integrate and replace Shopify apps with native code where needed
• Integrate with WMS/3PL, ERP, returns, reviews, WhatsApp/SMS and marketing automation via Shopify APIs and webhooks
• Implement JSON-LD, clean heading structure, canonical and hreflang handling for SEO
• Build collection and blog templates for content publishing
• Own version control, staging themes, code review and peak-season readiness
• 3+ years building on Shopify with at least one Online Store 2.0 theme built or substantially rebuilt
• Strong Liquid, HTML, modern CSS and vanilla JavaScript with ability to debug unfamiliar themes
• Experience with Shopify Admin API, Storefront API, webhooks and at least one custom app or Shopify Function
• Proficiency with Git-based workflow, Shopify CLI and deployment without breaking live stores
• Demonstrable performance optimization experience with ability to discuss specific examples of improving LCP or CLS
• Comfort reading analytics and making data-driven decisions
• D2C e-commerce background (mandatory)
• Experience with PDP development and website design
• Not someone who only configures apps and page builders or needs fully specified tickets