Digital Marketing | Performance Marketing | P&L Management | Brand Strategy | Influencer Marketing | Business Development | E-commerce Strategy | Marketplace Management | Website Optimization | ROAS Optimization | Customer Acquisition Cost (CAC) Management | Customer Lifetime Value (LTV) Analysis | Conversion Rate Optimization | Budget Management | Team Leadership | Content Strategy | Social Media Marketing | SEO | International Market Expansion | Data Analytics | Cross-functional Collaboration
• Lead the entire e-commerce ecosystem including influencer marketing, branding, website, and e-commerce strategy
• Build and execute business expansion strategies for domestic and international markets
• Develop integrated campaigns across performance marketing, social media, influencers, and content
• Manage marketplace and website performance, pricing, promotions, and visibility
• Own online revenue targets and P&L management with focus on ROAS, CAC, LTV, conversion optimization
• Build, lead, and manage the e-commerce and marketing team (20+ members across branding, influencer, content, SEO, marketplace, and website teams)
• Identify and develop new business partnerships and revenue opportunities in international markets
• Collaborate cross-functionally with operations, product, and finance teams
• Establish data-driven decision making culture and continuously optimize high-performing initiatives
• 8+ years of experience in e-commerce, digital marketing, online business, or growth roles
• Proven experience managing websites, marketplaces, and performance marketing campaigns
• Strong track record in building and leading high-performing teams
• Experience with international market expansion and domestic e-commerce operations (mandatory)
• Demonstrated expertise in ROAS, CAC, LTV, conversion optimization, and customer acquisition
• Proven experience managing revenue targets, marketing budgets, and P&L
• Strong commercial mindset balancing growth, brand building, and profitability
• Experiential knowledge across multiple e-commerce functions, not limited to single department
• Entrepreneurial approach with strong ownership, strategic thinking, and execution capabilities