Google Analytics | HubSpot | Zoho | Wordpress | Google Ads | LinkedIn Campaign Manager | SEO | AEO | Google Tag Manager | Meta Ads Manager | ChatGPT | Claude | SEMrush | Ahrefs | LinkedIn Sales Navigator | Account-Based Marketing (ABM) | Canva
• AI-first marketing: use AI tools and agents daily to streamline the marketing tech stack, content production, outbound campaigns and reporting.
• Google Ads: plan, launch and optimise Search, Display and Remarketing campaigns – targeting, landing pages, budgets and ROI/CPL tracking – within agreed cost-per-lead targets.
• LinkedIn Ads: run sponsored content, Lead Gen Forms and retargeting, using job-title, industry, company-size and account-based audience targeting.
• LinkedIn & review platforms: own the company and product pages (content calendar, posting, engagement, follower growth, employee advocacy, employer-brand posts) and manage review platforms such as G2 and Capterra.
• SEO / AEO: own audits, on-page fixes and blog/content calendars to grow organic and AI-driven (answer engine) discovery.
• Website & landing pages: drive conversion improvements and A/B tests on the website and landing pages, coordinating with design and development.
• B2B content & sales toolkit: create or brief ad copy, case studies, written and video testimonials, whitepapers, pitch decks, webinar promotions and collateral, working with sales, design and content colleagues.
• Outbound email & nurturing: run outbound email campaigns that move prospects from awareness to enquiry, and send regular customer and partner updates on product and company news.
• CRM & sales alignment: maintain and enrich the CRM contact database to support ABM and outbound programmes; hand leads to sales promptly, track lead quality and status, and refine targeting from sales feedback.
• Events & partners: coordinate trade shows, events and roadshows; manage external agencies and video production partners.
• Tracking, analytics & reporting: set up conversion tracking (Google Analytics, Tag Manager, LinkedIn); analyse campaign and competitor data and report weekly/monthly on spend, CPL, lead volume and quality, and pipeline contribution, with clear insights for leadership.
• Brand & market awareness: ensure brand consistency across all channels, and track platform changes, competitor activity and new channels or formats worth testing.
• AI-savvy, performance-focused digital marketer.
• Bachelor's degree in Marketing, Business, Communications or a related field.
• Proven hands-on experience managing Google Ads and LinkedIn Campaign Manager, with measurable B2B lead-generation results.
• Daily, practical use of AI tools (e.g. ChatGPT, Claude, AI agents and automations) for content, campaigns and reporting.
• Hands-on SEO experience, including tools such as Google Search Console, SEMrush or Ahrefs, and awareness of AEO/AI search.
• Working knowledge of Google Analytics, Google Tag Manager and conversion tracking.
• Experience with email marketing and CRM tools (HubSpot, Zoho, etc.).
• Working experience with Meta (Facebook) Ads Manager.
• Strong written English, with the ability to write sharp ad copy and professional LinkedIn content for a business audience.
• Comfortable with data, budgets and reporting; able to tie campaign activity to leads and pipeline.
• Well organised, able to manage multiple campaigns, agencies and deadlines at once.