Go-to-market Strategy | Analytics | Growth Marketing | Content Strategy | Social Media Management | Storytelling | User Acquisition | Positioning | LinkedIn | Instagram | YouTube | Newsletter Management | Influencer Marketing | Marketing Automation | Community Marketing | SEO
• Build an organic growth engine from scratch.
• Own the entire journey — from understanding user behaviour and shaping the narrative to building distribution systems that consistently drive trust and customer acquisition.
• Drive the initial go-to-market strategy working with the founders and the team.
• Build the strategy for how to get initial users and position the platform.
• Decide which social media, tools, and platforms to leverage for growth.
• Execute growth tactics directly or with the team.
• Perform storytelling and identify which users to target and how to target them.
• Position the AI assistant platform to drive app sign-ups.
• Track and analyze numbers and performance data.
• 4–10 years personally growing organic channels for a B2C company through content (not paid spend).
• Has created at least one piece or campaign that spread mostly through organic sharing and built real brand awareness, and can explain why it worked.
• Enjoys building from zero to one.
• Strong ownership, structured thinking, and excellent storytelling.
• Deep understanding of how organic channels and modern content ecosystems work (LinkedIn, Instagram, YouTube, X, newsletters, communities).
• Fintech understanding is an added advantage.
• Hands-on, highly autonomous working style.
• Can share channels they personally built or grew, with numbers (e.g. followers 0 to X, average reach, engagement rate, subscriber growth).
• Personal creative work is a strong plus (performances, art, writing, a personal handle with a following).