• Strong D2C Retention Marketing / CRM Marketing Profiles. • Important (Experience 1): Must have 2+ years of hands-on experience in D2C Retention Marketing, managing customer engagement and repeat purchase strategies for D2C or E-commerce brands • Important (Experience 2): Proven experience in designing and executing end-to-end lifecycle journeys across channels like WhatsApp, Email, and SMS, including flows such as welcome series, abandoned cart, post-purchase, and re-engagement campaigns • Important (Experience 3): Strong hands-on expertise in WhatsApp Marketing & Automation (core focus), including building chatbot flows, broadcast campaigns, segmentation strategies, and optimizing messaging for higher conversion rates • Important (Experience 4): Deep understanding of key retention metrics such as Repeat Purchase Rate, Customer Lifetime Value (LTV), retention revenue, and engagement metrics, with the ability to improve these through structured lifecycle programs • Important (Experience 5): Strong experience in CRM data handling, including user segmentation based on behavior, lifecycle stages, and purchase patterns, along with cohort analysis to identify drop-offs and growth opportunities • Important (Experience 6): Hands-on experience with lifecycle marketing and automation tools such as Klaviyo (Email & SMS), CleverTap / WebEngage, WhatsApp automation tools, and CRM platforms • Important (Experience 7): Proven ability to build, manage, and optimize automated workflows and retention systems that are scalable, conversion-focused, and data-driven • Important (Domain): Must have prior experience working with D2C / E-commerce / Consumer brands (in-house Primary over agency-only experience) • Important (Note ): For outstation candidates, client is open to providing relocation bonus and accommodation for the initial one month