• Strong D2C Google Ads / Performance Marketing Profiles with robust D2C exposure • Important (Experience 1): Must have 1+ years of hands-on experience managing Google Ads campaigns for D2C/E-commerce/Digital marketing agencies with D2C clients with end-to-end ownership of campaign execution, optimization, and scaling. • Important (Experience 2): Must have hands-on experience running Google Ad campaigns for the Indian market • Important (Experience 3): Strong hands-on experience managing Google Search, Shopping, Performance Max, Display, YouTube, and Remarketing campaigns, including campaign setup, bidding strategies, audience targeting, and budget management. • Important (Experience 4): Proven expertise in keyword research and search term optimization using Google Keyword Planner, Search Terms Reports, Google Trends, SEMrush, Ahrefs, or similar tools, including match type optimization and negative keyword management. • Important (Experience 5): Strong working knowledge of Google Merchant Center (Merchant Center Next) with hands-on experience in product feed optimization, feed diagnostics, product approvals, and resolving feed errors or disapprovals. • Important (Experience 6): Hands-on experience analyzing and optimizing campaign performance based on KPIs such as ROAS, CPA, CTR, CPC, Conversion Rate, Quality Score, Impression Share, Revenue, and Spend, with a strong focus on improving campaign profitability. • Important (Experience 7): Working knowledge of Google Analytics (GA4), Google Tag Manager (GTM), Google Ads Conversion Tracking, Enhanced Conversions, and remarketing setup, with the ability to troubleshoot tracking issues. • Important (Domain): Must have prior experience working with D2C / E-commerce / Digital marketing agencies with D2C clients • Important (Note): For outstation candidates, client is open to providing relocation bonus and accommodation for the initial one month • Primary (Domain): Exposure to Health and Wellness domain