• Strong D2C Google Ads / Performance Marketing Profiles with D2C exposure • Important (Experience 1): Must have 3+ years of hands-on experience managing Google Ads campaigns with at least the recent 2+ years in D2C/E-commerce/Digital marketing agencies • Important (Experience 2): Must have hands-on experience running Google Ads campaigns for the Indian market • Important (Experience 3): Must have hands-on experience across Google Search, Shopping, Performance Max, Display, YouTube, and Remarketing — including campaign setup, bidding strategies, audience targeting, and budget management • Important (Experience 4): Must have strong keyword research and search-term optimization skills (Google Keyword Planner, Search Terms Reports, Google Trends, SEMrush, Ahrefs, or similar), including match-type and negative-keyword management • Important (Experience 5): Must have working knowledge of Google Merchant Center (Merchant Center Next) — product feed optimization, feed diagnostics, product approvals, and resolving feed errors/disapprovals • Important (Experience 6): Must have hands-on experience analyzing and optimizing campaign performance based on KPIs such as ROAS, CPA, CTR, CPC, Conversion Rate, Quality Score, Impression Share, Revenue, and Spend, with a strong focus on improving campaign profitability • Important (Experience 7): Must have working knowledge of Google Analytics (GA4), Google Tag Manager (GTM), Google Ads Conversion Tracking, Enhanced Conversions, and remarketing setup, with the ability to troubleshoot tracking issues. • Important (Domain): Must have prior experience working with D2C / E-commerce / Digital marketing agencies with D2C exposure • Important (Note ): For outstation candidates, client is open to providing relocation bonus and accommodation for the initial one month • Primary (Domain): Exposure to Health and Wellness domain