• Strong Meta Performance Marketing / Meta Ads Executive Profiles with robust D2C exposure • Important (Experience 1): Must have 3+ years of hands-on experience managing Meta Ads (Facebook & Instagram) campaigns with at least the recent 2+ years in D2C/E-commerce/Digital marketing agencies with D2C clients • Important (Experience 2): Must have hands-on experience running Meta Ads campaigns for the Indian market. • Important (Experience 3): Proven experience in launching, managing, optimizing, and scaling Meta advertising campaigns, including Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns. • Important (Experience 4): Strong hands-on expertise in Meta Ads Manager, including campaign setup, audience creation, budget allocation, bidding strategies, placements, ad uploads, campaign QA, and account structuring • Important (Experience 5): Strong experience in campaign optimization through A/B testing, creative refreshes, audience optimization, budget scaling, and improving campaign performance while reducing CPA/CAC. • Important (Experience 6): Strong analytical skills with hands-on experience tracking and optimizing key performance metrics such as ROAS, CPA, CAC, CPC, CPM, CTR, CVR, Frequency, and Spend using Meta Ads Manager and Excel/Google Sheets • Important (Experience 7): Strong exposure to Meta Pixel, Conversion API (CAPI), event tracking, attribution, UTM tracking, and troubleshooting tracking issues. • Important (Domain): Must have prior experience working with D2C companies/E-commerce companies/Digital marketing agencies with D2C exposure • Important (Note): For outstation candidates, client is open to providing relocation bonus and accomodation for the initial one month • Primary (Domain): Exposure to Health and Wellness domain