• Strong Accounts / Finance Profile with agency-environment accounting experience • Important (Experience 1): Must have a minimum of 3+ years of experience in accounting, specifically within a PR, communications, or creative agency environment • Important (Experience 2): Must have hands-on experience managing day-to-day accounting operations — entries, vouchers, receipts, bills, and payments. • Important (Tech skill 1): Must have strong knowledge of Tally ERP, GST, TDS, and statutory compliance, including monthly GST working and filings. • Important (Tech skill 2): Must have experience with bank reconciliation, sundry debtor/creditor reconciliation, and maintaining accurate financial ledgers. • Important (Tech skill 3): Must have experience managing banking activities — cheque issuance, cash deposits, NEFT, and RTGS. • Important (Tech skill 4): Must have experience preparing quotations and purchase orders (Busy software) and maintaining sales, purchase, stock, and petty cash records. • Important (Tech skill 5): Must have experience with payroll — salary statements, PF accounts, worker wages, and payroll documentation • Important (Tech skill 6): Must have experience supporting account finalisation — balance sheets, trial balances, statements of accounts, fixed asset registers, and financial reports • Important (Tools): Must be proficient in accounting software (Busy, Tally) and Microsoft Office / Google Workspace • Important (Communication): Must have effective written and verbal English communication for coordinating with internal teams and external stakeholders. • Important (Stability): Must demonstrate a stable career record with sustained tenures, without frequent job changes or short stints. • Important (Education): Must have a Bachelor's degree in Accounting, Finance, Commerce, or a related field.