• Strong Growth / Content Profile with proven zero-to-one organic-growth-engine building • Important (Experience 1): Must have 4+ years of experience building organic growth / content engines from scratch at a consumer-facing (B2C) company, with strong ownership, structured thinking, and excellent storytelling. • Important (Experience 2): Must have owned the full content-to-acquisition journey — reading user behaviour, shaping the narrative and storytelling, and building distribution systems that drive trust and convert audiences into customers (B2C sign-ups). • Important (Experience 3): Must have hands-on experience driving go-to-market strategy — positioning the platform, storytelling, and identifying/targeting the right users across social media (LinkedIn, Instagram, YouTube, newsletters) and other channels. • Important (Company): Must have worked in B2C product companies / startups building content or growth engines at meaningful consumer scale. (Consumer fintech, content-first startups, media businesses, or high-growth content-led consumer startups are highly Primary.) • Important (Skill 1): Must be strong with numbers and analytics, able to build the strategy and execute it (directly or with support). • Important (Skill 2): Must have deep understanding of how modern content ecosystems work. • Important (Stability): Must have a stable career history, with consistent tenure across previous companies; frequent job-hopping will not be considered. • Important (Exclusion): Candidates currently working at Stable Money will not be considered. • Important (Note 1): This is an individual-contributor role — the person builds and executes directly (hands-on), working autonomously without a team to start. • Important (Note 2): Seed-funded WealthTech startup. Candidate must be comfortable in an early-stage, fast-paced environment with shifting priorities. • Important (Compensation Alignment): Candidate must be comfortable with the compensation structure, where the company can provide up to a 10% hike on their current CTC, along with ESOPs. • Primary (Domain): Fintech understanding is an added advantage, not Important — strong content-engine builders from adjacent consumer industries are welcome.