• Strong in-house D2C Performance Marketing Profile with hands-on paid acquisition and full online-business ownership • Important (Experience 1): Must have 4+ years of hands-on D2C performance marketing, personally running campaigns (not briefing an agency), and managing the online business end-to-end (owning online revenue and growth). • Important (Experience 2): Must have personally driven ₹4 crore+ in online revenue for a D2C brand, with verifiable numbers to back it. • Important (Experience 3): Must own the full funnel beyond the ad (landing page through conversion to repeat purchase), applying D2C playbooks for funnel design, retention, and repeat purchase, with strong CRM and customer lifecycle management (acquisition, engagement, retention). • Important (Industry): Must have experience in the consumer goods or nutrition category, ideally in supplements / nutraceuticals / health & wellness D2C or subscription / repeat-purchase models. • Important (Background): Must be brand-side / in-house only, having owned a brand's budget and P&L impact directly (not agency-side managing accounts for multiple clients). • Important (Stability): Must have a stable career history, with 2+ years at a single D2C brand rather than short stints across several. • Important (Tech skill): Must have hands-on expertise running and optimizing Meta Ads and Google Ads against CPL, CPA, ROAS, and revenue targets, including budget allocation/pacing and creative/audience testing. • Important (Skill): Must have strong analytical skills (deriving insights from data) and own weekly/monthly reporting on spend, CPL, CPA, ROAS, and revenue impact. • Important (Communication): Must have excellent communication and project-management skills • Important (Education): Must have a Bachelor's degree in Marketing, Business, or a related field.